An About page can make a Blogger site easier to trust, but it does not guarantee Google AdSense approval. Google’s published AdSense guidance focuses on unique, relevant content, a good user experience, and clear navigation. Google Search also encourages accurate authorship information so readers can understand who created the content. A useful About page connects those ideas: it explains who runs the blog, who it serves, why it exists, and how the content is created.
Does AdSense require an About page?
Google does not publish a simple rule saying every AdSense application must have an About page. Anyone promising approval because you added one page is overstating the evidence.
However, Google’s official “site readiness” guidance asks whether a site has unique and interesting content plus clear, easy-to-use navigation. Its people-first content guidance also recommends making authorship clear, using bylines where readers expect them, and linking to background information about the author.
An About page supports those goals. It gives visitors a clear destination when they ask, “Who is behind this site, and why should I read it?” Think of it as a reader-trust page, not an AdSense trick.
What a strong blog About page should answer
- What is this blog about? Describe the main subject in one or two plain sentences.
- Who is it for? Name the intended reader, such as beginners, students, creators, or developers.
- Who creates the content? Use a real name or a consistent public byline.
- Why does the author cover this topic? State relevant experience, study, work, or personal learning honestly.
- How is the content produced? Explain research, testing, sourcing, screenshots, editing, and any meaningful use of AI tools.
- What can readers expect? Mention the types of tutorials, reviews, or updates you publish.
- How can readers make contact? Link to a working Contact page or provide a suitable public contact method.
You do not need a dramatic founder story. A short, verifiable explanation is stronger than a long biography filled with vague claims.
Weak versus trustworthy About page
| Element | Weak version | Trustworthy version |
|---|---|---|
| Purpose | “Welcome to the best technology website.” | “This blog publishes beginner-friendly AI and Python tutorials with practical examples.” |
| Author identity | No name, byline, or explanation. | A real name or consistent public byline with relevant background. |
| Expertise | “We are world-leading AI experts.” | Specific, modest facts about study, projects, work, or the learning process. |
| Content process | No explanation of research or testing. | Explains which claims are sourced, which tools were tested, and how errors are corrected. |
| Contact | A broken menu link or no contact route. | A working Contact page or monitored public email address. |
A ready-to-customize About page template
Replace every item in square brackets with truthful information. Remove any section that does not apply. Do not leave placeholders on the published page.
<h2>About [Blog Name]</h2>
<p>[Blog Name] helps [specific audience] understand [main topics] through [tutorials, reviews, explanations, or examples]. My goal is to make [subject] easier to learn and apply without unnecessary jargon.</p>
<h2>Who writes this blog?</h2>
<p>I am [real name or consistent public byline]. I started this blog because [truthful reason]. My relevant background includes [study, work, projects, or honest learning experience]. I do not claim expertise or qualifications I do not have.</p>
<h2>What you will find here</h2>
<ul>
<li>[Content type and topic]</li>
<li>[Content type and topic]</li>
<li>[Content type and topic]</li>
</ul>
<h2>How content is created</h2>
<p>I research articles using [official documentation, primary sources, or other real process]. When I test a tool or workflow, I explain what I tested and avoid presenting assumptions as results. [Add a short, accurate statement about AI assistance if you choose to disclose it.]</p>
<h2>Corrections and contact</h2>
<p>If you find an error or want to contact me, please use the [Contact page link or public email]. I review useful corrections and update articles when necessary.</p>The template deliberately avoids claims such as “trusted by thousands,” “certified expert,” or “tested every tool” unless you can prove them.
Worked example for a beginner AI blog
Here is a short example for a fictionalized version of an AI-learning blog. It uses only modest statements and leaves identity details for the real author to confirm.
About The AI Journal: The AI Journal helps beginners, creators, and students learn AI, Python, automation, free tools, and productivity through plain-English guides. The aim is to turn confusing technology into small workflows readers can understand and try.
Who writes the blog: Articles are published under The Ai Journal byline. [Add the author’s real name and truthful background here.] The blog documents practical learning and uses official product documentation where current features or policies matter.
How content is created: Tutorials should explain the steps, limits, and expected results. Product claims should link to primary sources. If AI assists with research, outlining, or editing, the author remains responsible for checking facts and removing unsupported claims.
About, Contact, Privacy, and Disclaimer are different pages
| Page | Main purpose | Typical contents |
|---|---|---|
| About | Explain the site, audience, author, and editorial purpose. | Mission, byline, background, topics, content process. |
| Contact | Give readers a working way to reach the publisher. | Contact form, public email, response expectations. |
| Privacy Policy | Explain data collection and processing. | Cookies, analytics, advertising, forms, user rights. |
| Disclaimer | Clarify limits, relationships, and responsibility. | Educational purpose, affiliate or sponsorship disclosure, no guaranteed outcomes. |
Do not combine four unrelated pages into one giant block merely to make the site look complete. Each link should open a working page with a clear purpose. My earlier Blogger AdSense checklist for AI blogs covers the wider site review beyond the About page.
How to add the page in Blogger
- Sign in to Blogger and select the correct blog.
- Open Pages from the left menu and create a new page.
- Use a simple title such as About or About Us.
- Write the page in Compose view or paste cleaned HTML in HTML view.
- Preview the page on desktop and mobile, then publish it.
- Open Layout and add or edit the Pages gadget so the About page appears in the main menu.
- Open the published link in a private browser window to confirm that visitors can reach it.
Google’s Blogger help confirms that standalone pages such as About and Contact can appear as top tabs or side links. Creating the page is not enough if the menu still points to an old or missing URL.
Common About page mistakes
- Writing only about the site owner: explain what the reader will gain too.
- Inventing credentials: honest learning experience is safer than a false expert claim.
- Using a generic AI-written biography: replace vague language with real topics, methods, and goals.
- Leaving broken links: test About and Contact links after changing the Blogger layout.
- Promising accuracy: explain your correction process instead of claiming that errors never occur.
- Copying another blog’s page: your identity and content process should be original.
Frequently asked questions
Does AdSense require an About page?
Google does not publish a universal rule saying an About page guarantees or is solely required for approval. It is still useful because it supports clear authorship, navigation, and reader trust.
What should I include in a Blogger About page?
Include the blog’s purpose, intended audience, author or public byline, truthful background, main topics, content process, correction policy, and a working contact route.
How long should a blog About page be?
There is no official word-count requirement. Make it long enough to answer the reader’s important questions without adding unrelated history or keyword filler. Clear, specific information matters more than length.
Can I use AI to write my About page?
AI can help organize or edit your wording, but the identity, experience, mission, and claims must be true. Review every sentence and remove anything the tool invented or exaggerated.
Practical takeaway: Build your About page for readers first. State what the blog does, identify the author honestly, explain how content is created, link to a real contact method, and make the page easy to find. That will not guarantee monetization, but it creates a clearer and more credible site than an anonymous blog with broken navigation.
Official sources: Google Search’s people-first content guidance, Google AdSense site-readiness guidance, and Google Blogger’s guide to adding pages.
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