Pomelli by Google Labs: Free AI Tool for Smart Marketing Content

Introduction

Creating marketing graphics and social media content takes time, skill, and consistency. Pomelli is a free AI marketing tool from Google Labs that helps online businesses solve this problem easily.

Pomelli scans your website, understands your brand style, and then creates unlimited on-brand marketing creatives. In this article, we explain what Pomelli is and how you can use it in simple, practical ways.

What Is Pomelli?

Pomelli is an AI-powered marketing tool that automatically understands your business brand. It scans your website and builds what it calls a Business DNA.

This Business DNA includes:

• Brand colors and fonts

• Tone of voice and writing style

• Images and visual style

• Taglines, values, and business overview

Once this is created, Pomelli uses it to generate marketing images and social media content that match your brand.

Official Google Labs page: https://labs.google

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1. Brand Clarity and Consistency Audit

Pomelli helps you understand how clear and consistent your brand looks online.

After scanning your website, it creates a detailed Business DNA profile. If the AI’s understanding feels incorrect, it may show that your website messaging is not clear or consistent.

You can:

• Review your brand tone and visuals

• Edit the Business DNA manually

• Upload logos or brand images

• Adjust brand values and descriptions

This feature is useful for improving brand clarity before running ads or campaigns.

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2. Promote Lead Magnets Easily

Pomelli can create complete social media campaigns to promote lead magnets like free ebooks, guides, or email signups.

You simply describe your offer, and Pomelli:

• Generates multiple campaign angles

• Creates matching images and captions

• Adapts content for different social platforms

It also includes an animate feature, which adds simple motion to images. This is helpful for testing which creatives perform better.

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3. Landing Page–Focused Promotion

Instead of using your full website, you can give Pomelli a specific landing page URL.

Pomelli then builds a Business DNA only for that page. This ensures:

• Marketing visuals match the landing page message

• Better alignment between ads and offers

• Higher chances of conversions

This is especially useful for niche products or special campaigns.

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4. Fast A/B Creative Testing

Testing different ad creatives usually takes a lot of time. Pomelli simplifies this process.

With one idea, Pomelli can:

• Generate multiple on-brand versions

• Duplicate creatives instantly

• Change layouts, headlines, or descriptions

This allows easy A/B testing to find what works best for your audience.

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5. Affiliate Swipe Files That Actually Match Your Brand

Pomelli helps businesses support affiliates with ready-to-use promotional content.

Instead of generic swipe files, Pomelli creates:

• On-brand social media posts

• Content adjusted to affiliate language and audience

• Visuals that match your business style

This increases the chances that affiliates will actively promote your offer.

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6. Learn from Competitors (Ethically)

Pomelli can also analyze a competitor’s website.

By entering a competitor URL, Pomelli creates a Business DNA for them, showing:

• Brand tone and messaging style

• Visual approach and design choices

• Core values and positioning

This helps you spot gaps in your own marketing and get inspiration for new campaign ideas. It does not copy content but provides strategic insights.

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Who Should Use Pomelli?

Pomelli is helpful for:

• Small business owners

• Online marketers

• Content creators

• Startup founders

• Affiliate program managers

It is especially useful if you want consistent branding without hiring designers or agencies.

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Final Thoughts

Pomelli by Google Labs is a powerful free AI marketing tool that saves time and improves brand consistency. By understanding your business first, it creates marketing content that actually fits your brand.

If you want an easier way to create social media graphics, test ads, and support affiliates, Pomelli is worth exploring.

Always review AI-generated content before publishing to ensure it aligns with your goals and audience.